Tuesday, February 4, 2014

Instagram followers, and how to use them

So you started an Instagram account for your new business, and your trying to get some followers and generate a following. Once you get those followers you still have some work to do! Its important to stay focused on your goal, lets act like we are an online retail store for this example. We need to get people to follow our account, but more importantly we need to get them to your website! Our goal is to reach our customers, get them to the site, and sell our products! In order to get the most out of your followers, and keep getting more followers you will need to "post" good content and interact with your users. The more comments and likes you give, the more you get! Make sure that you have added your websites' URL (website address) to your profile on Instagram. You can do this from the "edit profile" option on Instagram's home screen (bottom left corner) once your logged in. If you aren't at all familiar with how to use Instagram, take some time to log in and start navigating the app. If you do a good job posting, and gaining followers they are more likely to click on the link from your Instagram bio in order to land on your website. Most websites will get a couple hundred hits before it starts selling anything. Be patient, and keep working! Post images and content about your business and the products you are selling. The more descriptive the better! Make sure you explain all of your shipping costs and options, the cost of the item itself, and any additional information you can provide. Asking questions in your posts is a great way to engage your followers. Ask them what they think about your products, add some photos of the business in general. Any sort of work that is required, packages going out, products being packaged etc. Try to show your audience about your business and allow them to have some input on what you promote, what special are on and so on. Remember to keep it interesting. Nobody wants to keep seeing the same posts, and the same styles over and over. Remember that most people are using Instagram for personal accounts to network with friends, family, and classmates. Post about other topics as well as your business. Consider sporting events, current events, anything comical... get people to like your page even if they aren't purchasing your goods! Eventually these followers can turn into customers! Use hash tags! The hash tags are usually used incorrectly by people wanting to put an emphasis on a certain word. The hash tag is actually used to create an index. On Instagram if you add a hash tag to a word, Instagram will automatically index the image you tagged, under the word you used. For example, If I am selling a t shirt I can post an image of that shirt and in the comments add the #urbanClothing. That image is now indexed under the term 'urban clothing.' Because your image is indexed, any other Instagram user can now search the same tag 'urban clothing' and see every image that has been tagged as urban clothing! This will be a great tool for you to use, and over time will have an effect just like a search engine! For more helpful marketing tips, and Instagram marketing tips including how to promote a business and get real Instagram followers be sure to Simple Media Marketing Solutions and see their free "simple learning center" with hundreds of articles on internet marketing, social media marketing, and much much more!

Has Instagram been a good marketing tool for your business?