Tuesday, February 4, 2014

Following on Instagram

Instagram is pretty unique when compared to something like Facebook or Tumblr because of your ability to follow people. With Instagram you can log in, search for someone's page and if its an open page (not private, instagram has privacy settings if you would like) you can see all of their followers as well the people they are following and all of their posts and comments. Following people on Instagram is a great way to bring awareness to your new brand or business. Choose a page similar to yours, or a page you feel would have the same audience as what you're selling or promoting. Look at their followers and choose who you would like to request It's a good idea to make sure they have a profile picture, and of course are a real account! It becomes a numbers game, the more people you follow the more people will follow you back! Each industry is different and will have a different feel to it. Be sure to add as much information as you can about your business, address, contact info and so on. It's important for your followers, and the people your going to follow to know that you are a real business. Little things like a 'good' profile picture will make a big difference! Remember to network! Instagram is an app that was created for people to share images from all over the world, take some time to appreciate a good Instagram account, like some pictures and leave a few comments. The more interaction you have with others, the more chances people have of seeing your account, your comments, and your logo or profile pic. Branding is a matter of consistency, you will notice that over time your followers and the people who interact with your page are growing!

Has Instagram been a good marketing tool for your business?