Instagram marketing blog. Free articles on how to use the free instgram app as a marketing tool for any business, brand, or organization. Ran by Simple media marketing solutions, Simple instagram marketing is one blog in a series that will be dedicated to marketing and promoting. Especially dedicated to lead generation, seo, smm and media content marketing.
Monday, February 10, 2014
Posting Media, and how to post media on instagram to get followers to your site.
Posting media to Instagram, or any other social network, blog, or website, is VERY important! There are several pieces to the overall puzzle when it comes to promoting a business or brand, part of it is getting followers or traffic, but then what? POST! Your followers and visitors need to SEE something! Posting media is a very important element, make sure that you post pictures and content that is short, sweet, interactive, and most importantly HELPS FURTHER YOUR BUSINESS OR BRAND!
Lets focus on posting to Instagram. Instagram is an app that was created to share images, therefore it's an "imaged based" social networking app. Most of the posts you make will be images, and then you will be able to leave a comment on that image. Instagram has made a ton of progress since it was originated, and currently allows you to post short videos as well as images. Once you post a video or an image you will have the ability to leave a comment on that post. The comment is just as important as the media!
Comments are left on posts to describe the media. What is going on? what are you promoting? let's call it the 5 "W's:" Who, what, where, when, and why. However, Instagram (and social networks in general) gives you some additional options when commenting. You can "tag" someone in the post as well as hash tag the post!
Tagging people on Instagram will send them a notification as well as allow others to know who your speaking to. The comments section is an open forum, by tagging the person you are speaking to they get the notification and others will know who your comment is directed towards. The person who created the post will get notifications regardless. In addition to tagging another instagram user in the comments, you can tag them in the media as well. If you post an image, you have the ability to add that image to another users profile. Unlike Facebook when added to the other users profile it DOES NOT post to their main profile page, it posts to a separate section dedicated for "photos you have been tagged in." So remember when posting on Instagram you can tag other users in the photo and or the comments. Tagging another Instagram user in the photo will notify the other user, add that photo to the users profile, and let everyone else know who is tagged in the image when anyone else sees it. Tagging another user in the comments will notify that user, and since the comments portion is an open forum it will also allows others to see who that comment is being directed towards.
When leaving a comment you can add a hash tag (#) immediately before any word, allowing you to index the media your commenting on. Instagram allows users to search for "hash tags" meaning that any media you post can become a part of that "index." The profile that posted the media needs to be set to public instead of private. If the profile is private then the indexed media is only viewable for people that are following the account that made the post. Meaning that if you are marketing, and would like the chance for millions of random Instagram users to find you then you will need to make sure your Instagram profile is NOT PRIVATE, and that you start indexing your images!! If you are promoting a flower shop tag the type of flowers, the word flower and so on. Using the hash tags and indexing your images basically allows Instagram to become it's own little search engine feeding attention, likes, comments, and overall followers to YOUR instagram profile, which leads directly to your business or brand!
Remember that Instagram was originally created for the iphone, and was only imaged based. Some of these features wont work all they way for videos. Also if your wondering what to post, or what sort of content you should spend some time studying others in your industry. You should be able to find pages that are doing well, and others that aren't! This will tell you what to do and what not to do. Remember that Instagram is not a "marketing platform" but a "networking" platform. Meaning that most people on Instagram are users, and are not exactly there for you to promote to them!
Find the happy medium that allows you to run a fun page, but still get the job done. Posting will be the way to make it happen! Re post images, take original photos and videos, screen shot others photos, post shout-outs of other businesses and tag them. Give credit when re posting, you will find that there are entire Instagram communities dedicated to fun memes that can always "fun up" a business account.
Be sure not to over post! Its easy to get carried away and post 10 different things in a row, but imagine watching TV and the same commercial came on ten times in a row!! Only a few people really saw it! ALl of your marketing aired at the same time, AND you probably irritated people! We have un-followed people for over posting, or posting too many things in a row on Instagram!!
Instagram has some fun filters you can apply to images and videos as well. You could turn a colorful photo to black and white, or make it look like an old aged photo with just a simple touch. Play with some filters and different Instagram features to make sure you are getting the most out of your posts. The better the image looks, the more attention it will get and the more effective your marketing will be.
If you really want to do a great job consider downloading som additional apps to help with Instagram! There are several apps available on the android and apple stores. Some apps will allow you to make a collage, edit a photo, add text and much much more! There are also apps to convert normal videos into Instagram posts!
Learning to promote and post on Instagram can take a lot of time, but it is well worth it! For more tips and hints on how to use Instagram or how to promote with any social network see Simple Media Marketing Solutions and their free learning center has several free marketing tips and hints, social media marketing tips, blogging tips, search engine optimization and moer! Free simple learning center